Free email template builder for designers and developers 🎨 by Ivan Burban (@ivan_burban) from Newark.


Stripo is a drag-and-drop email template builder which also offers a pure HTML code for worldly-wise and skilled designers. 20K+ people love Stripo for automated email creation processes that save time, for embedded modern tools to build interactive emails, and for sophisticated ready-to-use templates.


What’s your motivation for creating your product?

Building an HTML email is an expensive* and hard work with no standards.

The Litmus 2018 State of Email Workflows says that the whole email creation process takes a company 25 hours and 9.6 emails are typically in production at once.

People think that they can’t create responsive email templates without HTML skills.  

That is why we created a solution, Drag-n-Drop & HTML email template editor, which helps individuals and teams reduce time on email creation on 60% and can be used by everyone without any HTML skills.


What are your product features?

1. Rich ESP integration. Create templates in Stripo, export in 1click to your ESP and email clients (including Mailchimp, Campaign Monitor, SendGrid, Braze, Outlook, Gmail, etc.) or export to HTML archive with pure code. Create in Stripo and send anywhere!

2. The personal library of blocks. For example, you can create your countdown timer or social networks blocks, save them to the personal library and drag them in when you need it.

3. The banner block to design sophisticated banners with copy over them without any photo editors;

4. 270 pre-designed email templates, divided into categories. All you have to do is choose the one you like, customize it in accordance with your website design. Export to the ESP you use.


When did you launch?

We launched it on Tuesday, the 16th of October.


Where did you launch?

Product Hunt

Beta list


How did your launch go?

– 619 Upvotes on PH

– 2000+ unique visitors to

– more than 100 registrations

– 50 reviews on Product Hunt


Any specific launch tips? Or things you would do differently?

– Don’t waste your time looking for a hunter. Launch by yourselves

– Use the “Ask” section from the launch day. Here’s an example:


– Make the acquaintance of the collections’ owners beforehand. May they add you to their collection on the launch date

Make & Shine: An Indie Maker’s Guide To Personal Branding ✍️👩‍🎨🛠️

MAKE & SHINE eBook by Anne-Laure Le Cunff (@anthilemoon) from London, UK



Here’s one just for the Maker Launches community: please use MAKERLAUNCHES on the extended version of MAKE & SHINE for a sweet, sweet discount! 😻


What’s your motivation for creating your product?

First as a mentor at Google Campus, then as a community manager for Solve for X, and finally as a startup founder and community lead for Indie Hackers in London, I’ve had the opportunity to meet and work with many indie makers and solo entrepreneurs. Time and time again, I hear them ask the same question: how can I get sustained traffic to my products beyond launch day?

Of course, there’s no magic bullet. But one of the most powerful decision a maker can take is to stop hiding behind their products. To get out there, build their personal brand, connect with their audience, and put themselves in a position where they own the communication channels with their users.

This is why I wrote MAKE & SHINE: to apply proven marketing tactics to the very specific indie maker paradigm.


What are your product features?

It’s about 80 pages long, plus some worksheets and a bonus chapter in the extended edition. It’s available on Amazon Kindle, but also as a PDF, or EPUB and MOBI files. I worked on this project as part of the October Women Make Challenge, so I wrote, designed, published, and launched the ebook in one month.


When did you launch?

It was my very first time launching an ebook, so I first did a soft launch on Twitter and via my newsletter to check everything worked properly, then I launched on Product Hunt a couple of days later.


Where did you launch?

Beside Product Hunt and the landing page I created, I launched on several communities where I’m an active member, on Twitter, on Medium, and via my newsletter.


How did your launch go?

The launch went really well!


Any specific launch tips? Or things you would do differently?

I wrote a super detailed article with detailed tips, metrics and screenshots here – for example, I sold almost 80% of the copies via Gumroad. Amazon was not as popular as what I expected!

Something that helped a lot was to offer a discount. In that spirit, here’s one just for the Maker Launches community: please use MAKERLAUNCHES on the extended version of MAKE & SHINE for a sweet, sweet discount! 😻